Why Leverate chose to modernize the new Sirix Web Forex platform

Earlier this year, Leverate launched the new Sirix Web trading platform based on modern web technologies (HTML5/CSS3), to replace older, Flash based versions of Sirix Web. Redesigning and rebuilding a popular trading platform is not a small project, but we knew that this crucial step is perfectly aligned with our product strategy and market trends.

So why did we choose to rebuild Sirix Web? And why did we take the opportunity and introduce significant user experience changes while we did that? Here are a few answers:

We’ve learned a lot from Forex brokers and traders

Sirix Web has been used by hundreds of thousands of traders, in various countries on various devices, for a few years before we launched the new Sirix Web in mid 2013. Brokers care a lot for the strength of their brand, localization and maximizing trader acquisition/retention through smart offers (in-platform deposit and guest mode). Traders care about charts, social trading and world class content (news, economic calendar and technical analysis). Traders gave us feedback both directly, by writing to us, and indirectly, by simply using the system and revealing trading patterns and frequently used features. We designed the user experience of the new Sirix Web with this huge amounts of past data and feedback. A few major decisions we took are designing the platform around a rich chart with dozens of indicators, putting Sirix Social in the front and making real-time market data (technical analysis, news, economic calendar) easy to discover and act upon.

It helps Forex brokers showcase their brand

The trader spends most of her time inside your trading platforms. It’s natural for brokers to want to surround the trader with a strong branding (colors, logos, fonts and other visual language) right inside those platforms. However, very few technologies can turn them into something completely flexible and brand-friendly. Most trading platforms which are based on Flash, desktop and native mobile technologies are everything but well-branded. Sirix Web is built with modern web standards (HTML5/CSS3), which lets brokers customize almost every visual element with zero effort, including fonts, icons, annotations and general layout. In addition, brokers can choose between two themes: dark and bright. Pepperstone is just one example for a broker that realized this branding potential to the maximum and launched the new Sirix Web with its strong black/red brand.

Creates an opportunity to display a sleek Forex trading platform across multiple devices

Modern web standards make it easy to serve the huge variety of devices, operating systems and resolutions that consumers use worldwide today. The new Sirix Web leverages state of the art Responsive Design (layout that changes dynamically to fit any device resolution) to support all of them seamlessly and give traders a modern, effective and clean user interface. In addition, industry reports prove that the retail trading world is going more and more mobile. Many brokers that use old, Flash based trading platforms are now losing business from traders whose devices (iPhones, iPads and Android tablets) can’t access these old technologies.

Seamless support across multiple languages

Two well known issues that product designers face when working with multiple languages are: how you handle right-to-left languages (such as Arabic), and how different screens in your product adjust nicely to languages in which words differ a lot in length compared to English (such as Japanese and Russian). Although this problem is purely technical, brokers who offer old Flash and desktop apps usually suffer from a real business barrier when they want to enter those non-English speaking markets. Sirix Web, like most new web products, solves those issues completely and lets brokers focus on expanding their business to new regions confidently.

We now offer powerful Forex brokerage integration tools

 The market is moving forward, and trading platforms don’t live in isolation from the rest of your business anymore (see “are you a smart broker?“). The new Sirix has been designed to integrate with crucial tools for brokers. Your Google Analytics gives you insights about your business and campaigns, your live chat system that boosts demo to real conversion and your payment solution boosts your retention abilities. Putting all of them inside your web trading platform is a must, and the new technology behind Sirix Web lets you to do exactly that. Moving to this new technology also allowed us to offer your traders the most advanced financial chart available anywhere on the web.

We are delivering great Sirix apps through our web store

The Sirix Store we recently launched with selected industry partners is a central part of our product strategy. We believe apps of all kinds (education, social trading and algo trading) are the future of the online trading industry, and we work closely with developers to bring more and more valuable content into Sirix Web. In addition to a layout change that we introduced to support multiple apps, we realized there was a technology issue with apps. Developers are reluctant to write apps for Flash or desktop technologies because they are hard to extend. We looked at successful app ecosystems (like Facebook) and realized that new web technologies work best for third-party developers. Sirix apps, like Sirix itself, are written in HTML5, over a Javascript API.

We believe that choosing those technologies, which are now mainstream for developers, makes it easy and smooth to write Sirix Apps that are rich, fast and secure. As you can see, we had many reasons to introduce the new Sirix Web to the market and reinvent the web trading experience. Online trading platforms are for online consumers, and we all know that online consumer technology moves fast. Add that to the trends that sweep the retail forex market in the last two years, and you’ll realize that brokers can’t stay competitive without a reinvented platform that adjusts to those trends.